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Most GDPR erasure requests fail not because the requester lacks a qualifying ground, but because the submission does not articulate that ground in the language Google's reviewers are trained to evaluate. This guide provides complete, fillable templates for three common scenarios, explains the anatomy of a request that gets reviewed rather than discarded, and tells you exactly what not to write.
The grounds statement is the entire request. Everything else supports it. A request without a specific Article 17 ground cited will be rejected before a reviewer reads the second paragraph.
Google's RTBF process applies only to EU search domains, not google.com. Requests targeting google.com will be rejected on geographic scope alone, regardless of their legal merit.
Emotional appeals actively harm your request. They signal to reviewers that no qualifying legal ground exists. Save the personal narrative for your own records and keep the submission clinical.
A rejection is not the end. Most DPAs, including the ICO and CNIL, accept complaints after a Google rejection and have successfully directed Google to comply. The escalation letter uses a different format and audience than the original form submission.
Google processes hundreds of thousands of right to be forgotten requests each year. The review is not performed by a court or a regulator. It is performed by trained content reviewers working through a high volume of submissions, applying a structured framework derived from Article 17 of the GDPR and the guidelines issued by the European Data Protection Board (EDPB).
Those reviewers are looking for a specific legal argument, not a personal story. The moment a submission identifies a qualifying ground under Article 17(1), the reviewer's job shifts from gatekeeping to evaluation. Until that moment, the reviewer's job is simply to categorize the request as qualifying or non-qualifying. A request that does not state a ground is automatically non-qualifying.
Article 17(1) of the GDPR sets out the conditions under which a data subject has the right to obtain erasure of personal data. There are six subsections. The most commonly applicable in news article contexts are:
Identifying the correct subsection is not optional. It is the foundational element of the request. Every other component, the specific URLs, the proportionality argument, the supporting documentation, exists to support the grounds statement. Without the grounds statement, those components are irrelevant to the reviewer.
Google has published transparency data showing that it approves approximately 49% of URLs reviewed under the RTBF process. The approval rate varies significantly by content type and grounds stated. Requests citing specific legal grounds with supporting documentation approve at materially higher rates than requests citing general privacy preferences. The grounds statement is the single largest determinant of outcome. For a broader overview of what RTBF covers and does not cover, see our complete right to be forgotten guide.
A well-structured GDPR erasure request directed at Google has five components. Each must be present. The absence of any one component weakens the request materially, and the absence of the grounds statement makes the request non-reviewable.
You must identify yourself as the person whose data appears in the indexed content. This means your full legal name, your country of EU residence (establishing GDPR jurisdiction), and, if your name has changed since the article was published, your name at the time of publication. Google's form asks for this information directly. Do not conflate this with a general description of the content; state who you are and why the article pertains to you specifically.
The request must list each URL you are seeking to have delisted, not the publication name, not a general description of the content. Each URL should be the exact address of the indexed page as it appears in Google search results for your name. Copy the URL directly from the address bar after clicking through from search results. Requests submitted with approximate or partial URLs cannot be acted upon.
If the same article appears on multiple domains or has been republished by aggregators, each URL must be listed separately. A single request can include multiple URLs, but each must be individually specified. Google delist decisions are URL-specific, not publication-wide.
Name the specific subsection. Write "Article 17(1)(a) of the GDPR" or the applicable variant. Then explain in two to three sentences why that ground applies to your circumstances. Do not list multiple grounds hoping one will stick; identify the strongest applicable ground and argue it specifically. Citing multiple subsections without explaining why each applies signals to reviewers that you do not have confident grounds for the request.
Even where a qualifying ground exists, Google must balance your privacy interest against the public's interest in accessing the information. The RTBF is not absolute; Article 17(3) carves out exceptions for freedom of expression, public interest, and journalism. Your proportionality argument is your rebuttal to those carve-outs. It should establish that you are a private individual rather than a public figure, that the information is no longer current or relevant, that the passage of time has reduced any legitimate public interest, and that the harm to you from continued indexing is concrete and ongoing.
Documentation is not required by Google's form, but it substantially improves outcomes. The most effective supporting documents are those that corroborate the legal ground being cited: court orders, acquittal certificates, rehabilitation certificates, regulatory clearance letters, or official records showing that the underlying matter has been resolved. For identity verification, a government-issued ID is typically sufficient. Redact any information in supporting documents that is not directly relevant to the request before submission.
The following templates are designed to be copied into Google's RTBF form or into a formal written request. Replace all [PLACEHOLDER] fields with your specific information. Do not leave placeholder text in the submission. Each template is calibrated to a specific scenario; use the one that most closely matches your circumstances.
Use this template when the article was published about you as a private person, the events described are no longer current, and you have not voluntarily entered public life in the intervening period.
I am writing to request the delisting of the following URL(s) from Google search results on European search domains, pursuant to Article 17(1)(a) of the General Data Protection Regulation (EU) 2016/679.
Data Subject: [YOUR FULL LEGAL NAME]
Country of EU Residence: [EU MEMBER STATE OR UK]
Name as it appears in the article (if different): [NAME AT TIME OF PUBLICATION]
URL(s) Requested for Delisting:
1. [FULL URL OF INDEXED PAGE]
2. [FULL URL OF SECOND PAGE, IF APPLICABLE]
Legal Ground:
The personal data processed via the indexing of the above URL(s) is no longer necessary in relation to the purposes for which it was originally processed, within the meaning of Article 17(1)(a) GDPR. The article was published [APPROXIMATE DATE OR YEAR] and describes circumstances that no longer reflect my current situation. I am a private individual who has not voluntarily entered public life. The events described were [BRIEF FACTUAL DESCRIPTION: e.g., "a civil dispute that was settled and resolved in [YEAR]" / "a personal matter that received local press attention at the time"]. No ongoing public interest justifies the continued indexing of this personal data against my name.
Proportionality:
The continued indexing of this URL causes concrete harm to my [EMPLOYMENT / PROFESSIONAL / PERSONAL] interests. I am a private individual. The article does not concern my conduct in a public role. The passage of [X YEARS] since publication has eliminated any legitimate public interest purpose the article may have originally served. Continued indexing under my name is disproportionate to any residual public interest and constitutes unnecessary processing of my personal data under current circumstances.
Supporting Documentation Attached:
[LIST DOCUMENT TYPES: e.g., "Government-issued ID confirming identity" / "Settlement agreement dated [DATE]" / "No further action letter from [AUTHORITY]"]
Use this template when you were charged with or convicted of a criminal offence that has since been resolved through acquittal, dismissal, or by reaching spent status under your national rehabilitation law. The grounds shift to Article 17(1)(a) for acquittals and Article 17(1)(e) where national law creates a specific legal obligation of erasure for spent convictions.
I am writing to request the delisting of the following URL(s) from Google search results on European search domains, pursuant to Article 17(1)(a) and/or Article 17(1)(e) of the General Data Protection Regulation (EU) 2016/679.
Data Subject: [YOUR FULL LEGAL NAME]
Country of EU Residence: [EU MEMBER STATE OR UK]
URL(s) Requested for Delisting:
1. [FULL URL OF INDEXED PAGE]
2. [FULL URL OF SECOND PAGE, IF APPLICABLE]
Legal Ground:
The URL(s) above index personal data concerning a criminal matter that has been fully resolved. Specifically: [CHOOSE THE APPLICABLE STATEMENT BELOW AND DELETE THE OTHERS]
OPTION A (Acquittal / Charges Dropped):
I was acquitted of all charges / the charges were dismissed by [COURT NAME] on [DATE]. The indexing of this data therefore pertains to a criminal allegation that resulted in no finding of guilt. Continued processing of this personal data is no longer necessary for the purpose for which it was collected and constitutes processing of inaccurate personal data, in that it presents unresolved allegations as if they remain live matters (Article 17(1)(a) GDPR).
OPTION B (Spent Conviction):
The conviction referenced in the above URL became a spent conviction under [APPLICABLE NATIONAL LAW: e.g., "the Rehabilitation of Offenders Act 1974 (UK)" / "the relevant provisions of [MEMBER STATE] criminal rehabilitation law"] on approximately [DATE OR YEAR]. Under Article 17(1)(e) GDPR, personal data must be erased where necessary for compliance with a legal obligation to which the controller is subject. The continued indexing of a spent conviction under my name is incompatible with the legislative purpose of rehabilitation law and constitutes processing that my member state's law was specifically designed to prevent.
Proportionality:
I am a private individual. I have not held, and do not seek to hold, any public office or position of trust that would make my criminal history a matter of legitimate public concern. The [X YEARS] elapsed since the matter was resolved means that the information no longer reflects my current circumstances. The harm from continued indexing to my employment, professional reputation, and personal life is concrete and ongoing. No public interest purpose proportionate to that harm justifies continued indexing.
Supporting Documentation Attached:
[e.g., "Certificate of acquittal / court dismissal order dated [DATE]" / "Rehabilitation of Offenders Act certificate or equivalent" / "Government-issued ID"]
Use this template when the article concerns your professional conduct or a business matter, the underlying issue has been resolved, and you are not a current public figure whose conduct in a professional role is a matter of ongoing legitimate public concern. This is a harder case than the private individual template because public interest arguments are stronger for professional conduct, so the proportionality argument must be correspondingly more detailed.
I am writing to request the delisting of the following URL(s) from Google search results on European search domains, pursuant to Article 17(1)(a) of the General Data Protection Regulation (EU) 2016/679.
Data Subject: [YOUR FULL LEGAL NAME]
Country of EU Residence: [EU MEMBER STATE OR UK]
Professional context at time of article: [BRIEF DESCRIPTION: e.g., "I operated a small retail business in [CITY] which ceased trading in [YEAR]"]
URL(s) Requested for Delisting:
1. [FULL URL OF INDEXED PAGE]
Legal Ground:
I invoke Article 17(1)(a) GDPR on the basis that the personal data processed via the indexing of the above URL is no longer necessary in relation to the purposes for which it was collected. The article was published approximately [X YEARS] ago and concerns a [DISPUTE / REGULATORY MATTER / BUSINESS FAILURE / COMPLAINT] that has since been fully resolved. Specifically: [TWO TO THREE SENTENCES DESCRIBING THE RESOLUTION, e.g., "The regulatory matter was closed by [AUTHORITY] in [YEAR] with no finding of misconduct" / "The civil claim was settled and discontinued by consent order dated [DATE]" / "The business closed and all outstanding obligations were discharged as of [YEAR]"].
Proportionality:
I acknowledge that individuals acting in professional and commercial capacities carry a reduced expectation of privacy with respect to conduct in those roles. However, the public interest justification for retaining indexed access to this information must be proportionate to the privacy cost and must serve a current, identifiable public interest purpose.
In this case: (1) I am no longer active in the sector or role to which the article relates; (2) the underlying matter has been formally resolved with no adverse finding; (3) [X YEARS] have elapsed since publication, reducing any legitimate public interest in current accessibility; (4) I currently occupy [DESCRIBE CURRENT ROLE OR STATUS: e.g., "an employed position in an unrelated field" / "a role as a private individual without public-facing responsibilities"], and the continued indexing of this article against my name misleads users about my current circumstances.
The data processed by ongoing indexing is therefore no longer necessary for the original journalistic purpose and is disproportionate to any residual public interest. I respectfully request delisting from EU search results.
Supporting Documentation Attached:
[e.g., "Regulatory closure letter dated [DATE]" / "Consent order / settlement agreement" / "Companies House / official registry record showing dissolution or change of directorship" / "Government-issued ID"]
Certain types of content in a GDPR erasure request do not merely fail to help; they actively harm the submission by signaling to reviewers that no qualifying legal ground underlies the request. The following categories appear frequently in rejected submissions and should be avoided entirely.
"This article has completely ruined my life. I cannot find a job. My family has suffered enormously. Every time someone searches my name they find this and judge me. I am begging you to remove it. I have been trying for years and no one will listen. Please, this is destroying me."
An emotional appeal communicates to a reviewer that you are aware of no legal argument for removal. The reviewer's evaluation criteria are entirely legal. Personal suffering is not a ground under Article 17. Writing about emotional impact does not establish necessity, lawfulness, proportionality, or any other evaluative criterion the reviewer is applying. It also increases the risk that the reviewer categorizes the request as one where the requester "simply disagrees with the content," a category that is explicitly non-qualifying under RTBF guidelines.
Do not threaten Google with litigation, data protection complaints, or regulatory action in the body of the RTBF request. Threats do not accelerate review or improve outcomes. If you intend to file a DPA complaint, do so after receiving a rejection, as a separate formal step with the appropriate authority. A threat in a submission signals adversarial intent without providing any legal basis that the reviewer can act on.
Citing "GDPR" generally without identifying a specific article and subsection is insufficient. Citing Article 17 without the applicable subsection is insufficient. Citing ECHR Article 8 (right to private life) without connecting it to a GDPR ground is legally irrelevant to the form submission, which is not a court filing. Citing the US right to be forgotten (which does not exist as a legal doctrine) or California's CCPA in a request about EU search domains is a grounds mismatch that results in automatic rejection.
Google's RTBF mechanism operates on EU and EEA search domains: google.co.uk, google.fr, google.de, google.it, google.es, and equivalent country-specific domains. The GDPR applies to data subjects who are resident in the EU or UK. Requests submitted about google.com results fall outside the geographic and legal scope of the mechanism. If you are concerned about google.com results, the applicable pathway is a separate deindexing request or a suppression strategy. For more on the distinction, see our guide on how to file a Google right to be forgotten request.
"Unfairness" is not a legal ground under Article 17. An article that you consider biased, one-sided, or contextually incomplete does not thereby become unlawfully processed data. If the article contains specific, documentable factual inaccuracies, that is a stronger argument under Article 17(1)(d), but it requires identifying the inaccuracy specifically and providing evidence of the correct facts. A general complaint about editorial framing does not establish any legal ground for erasure.
Google's RTBF reviewers work from guidelines published by the EDPB and informed by the Court of Justice of the European Union's decisions in cases including Google Spain (C-131/12) and GC and Others (C-136/17). Certain phrases appear in those guidelines as relevant factors in the balancing exercise. Using them deliberately and accurately in your proportionality argument signals to reviewers that you understand the legal framework and are engaging with it seriously.
These phrases should appear in your request in the context of facts that make them accurate, not as boilerplate without supporting substance. A reviewer who reads "I am a private individual" immediately after identifying you as a prominent politician will discount the submission. Use the language because it describes your situation, not because it sounds like it should work.
There are two distinct channels for pursuing the right to be forgotten against Google's EU search results, and they require different documents, different formats, and different audiences. Confusing them leads to submissions that are filed in the wrong place or that use the wrong register for their intended recipient.
The Google RTBF form submission is a request directed at Google LLC as a data controller, asking it to voluntarily delist URLs from EU search results. It is filed through Google's online form at myaccount.google.com/delete-services-or-account. The audience is Google's content review team. The tone should be factual and legal but not adversarial. The templates above are calibrated for this channel. Google is required to respond within one month under Article 12 GDPR.
The DPA complaint letter is a formal filing with your national data protection authority, alleging that Google has failed to comply with its obligations under the GDPR by rejecting a legitimate erasure request. It is filed with the ICO (UK), CNIL (France), DPC (Ireland), or the equivalent authority in your member state after receiving a rejection from Google. The audience is the regulator, not Google. The tone is formal and reads as a complaint, not a request. It references Google's rejection letter, explains why the rejection is incorrect in law, and asks the DPA to investigate and direct Google to comply.
Most data protection authorities will not accept an RTBF complaint unless the requester has first submitted to Google and received a rejection. The rejection letter from Google serves as a prerequisite for DPA filing. Keep a copy of every communication with Google, including the submission confirmation, the rejection letter, and the specific rejection language Google uses, because the DPA complaint must respond to that language specifically. For more on what to do after a rejection, see our guide on how to appeal a Google RTBF rejection.
Google rejected your RTBF request? Our team has helped clients successfully escalate to the ICO, CNIL, and other European DPAs. The rejection language tells us exactly what the resubmission or complaint needs to address.
Get a Confidential AssessmentThe following template is for a complaint to a data protection authority after Google has rejected your RTBF request. Adapt the authority name, your member state, and the specific rejection language you received. This is a formal complaint letter, not a web form submission.
[YOUR FULL NAME]
[YOUR ADDRESS]
[DATE]
The Information Commissioner's Office [or: Commission Nationale de l'Informatique et des Libertes / relevant DPA name]
[DPA ADDRESS]
Re: Complaint against Google LLC / Google Ireland Limited
Failure to comply with Article 17 GDPR erasure request
Reference: [GOOGLE'S CASE REFERENCE NUMBER FROM REJECTION EMAIL]
Dear Officer,
I write to file a formal complaint against Google LLC (operating in the EU through Google Ireland Limited) for its failure to comply with a right to erasure request I submitted pursuant to Article 17(1) of the General Data Protection Regulation (EU) 2016/679.
Background:
I am a resident of [EU MEMBER STATE / UK]. On [DATE], I submitted a request to Google asking it to delist the following URL(s) from its EU search results:
1. [URL]
I invoked Article 17(1)([APPLICABLE SUBSECTION]) GDPR on the basis that [BRIEF RESTATEMENT OF YOUR LEGAL GROUND]. I provided supporting documentation in the form of [DOCUMENTS ATTACHED TO ORIGINAL REQUEST].
Google's Rejection:
On [DATE], Google rejected my request. Its stated reason was: "[QUOTE GOOGLE'S REJECTION LANGUAGE EXACTLY]."
Why the Rejection Is Incorrect:
Google's rejection is incorrect in law for the following reasons: [TWO TO THREE SPECIFIC PARAGRAPHS RESPONDING TO GOOGLE'S STATED REASON, e.g., "Google states that the content relates to my professional conduct. However, the CJEU held in GC and Others (C-136/17) that even professional conduct may qualify for delisting where the data subject is no longer active in the relevant role and the passage of time has reduced the public interest. I ceased to be active in [ROLE] in [YEAR], a fact confirmed by the attached [DOCUMENT]." ]
Relief Requested:
I respectfully request that this Authority investigate Google's rejection of my request and, if it determines that the rejection was unjustified under the GDPR, direct Google to delist the URL(s) listed above from its EU search results.
Enclosed:
1. Copy of my original RTBF submission to Google
2. Google's rejection communication dated [DATE]
3. [SUPPORTING DOCUMENTS]
Yours faithfully,
[YOUR NAME]
Google is legally required to respond to an Article 17 erasure request within one month of receipt. In practice, acknowledgment emails typically arrive within a few days. The substantive decision, whether approval or rejection, typically arrives within three to six weeks. For complex requests, Google may extend the response period by a further two months, but it must notify you of the extension within the initial one-month window.
If Google approves the request, the delisted URLs will stop appearing in search results for searches of your name on EU search domains. The delisting applies to results surfaced by name searches; it does not remove the article from the publisher's website or from search results on non-EU domains. Other people searching for the article directly, rather than searching for your name, may still be able to find it. The article itself remains published; only its indexation under your name in EU search results is affected.
Google's rejection language is formulaic, but it is informative. Common rejection reasons and what they typically mean:
For articles that relate specifically to news coverage rather than general search results, our guide on GDPR right to be forgotten for news articles covers the specific considerations that apply when the content you are seeking to delist was published by a news organization claiming journalistic purpose.
| Approach | Google's Likely Response | Success Probability | What to Do Instead |
|---|---|---|---|
| Generic emotional appeal with no legal grounds cited | Rejection, typically within 2-3 weeks. Reviewer codes as "insufficient grounds." | Very Low | Resubmit using Template 1, 2, or 3 with specific Article 17 subsection cited and proportionality argument included. |
| Correct Article 17 ground cited without proportionality argument | Possible rejection, particularly if the content concerns professional conduct or a matter of any residual public interest. | Low to Moderate | Add a proportionality section to the submission. Explain specifically why your privacy interest outweighs the public interest, using the key phrases from Section 05. |
| Vague proportionality argument ("it's old and I'm a private person") | Often rejected, particularly for professional or business coverage, where Google applies a higher proportionality threshold. | Moderate | Quantify the passage of time, document resolution of the underlying matter, and specify the current harm with concrete detail rather than general assertions. |
| Strong specific grounds, documented resolution, full proportionality argument, supporting documentation attached | Review and frequently approval for private individuals; approval less certain for content about professional conduct absent a strong resolution showing. | High (Private Individual) | This is the target approach. Use the templates above and ensure all placeholder fields are completed with accurate, specific information before submission. |
| DPA complaint after Google rejection, with specific rebuttal of Google's stated reasons | DPA investigates and may direct Google to comply; Google then typically complies with DPA directions. The ICO, CNIL, and other DPAs have established track records of directing Google to delist. | High (Private Individual) / Moderate (Professional) | Use the DPA template from Section 07. Reference Google's rejection language explicitly and explain why the rejection is legally incorrect. Attach all original submission materials. |
| Resubmission after rejection with same content, no changes to grounds or documentation | Rejection on the same grounds as the original. Identical resubmissions are processed against the same evaluation criteria and produce the same result. | Very Low | Analyze the rejection language to identify what Google found insufficient. Resubmit only after correcting the specific deficiency identified, or escalate to the DPA rather than resubmitting to Google. |
Our team has submitted and successfully resolved GDPR erasure requests across the EU and UK, including DPA escalations. We know what Google's reviewers look for and how to respond when they reject.
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